My Portfolio: Identity & Brand Architecture

Posted July 1st, 2018 in portfolio by Gary

Corporate Identity Logos - Sample

Creating the visual identity of new companies or participating in the re-design for companies whose visuals feel tired or dated represents a series of compelling challenges. The overall look and feel of a corporate identity and how it fills out the brand architecture forces an in depth analysis of a business, peeling away layer after layer until we get to a conceptual idea that encompasses the whole. Really fun stuff.