My Portfolio: Walkabout Excursions

Posted July 1st, 2018 in portfolio by Gary

I developed copy, strategy and positioning for this high-end, boutique travel agency. With a focus on the web, digital sales cycles and a heightened understanding of the importance of customer service, we successfully executed across media, web (http://www.walkaboutexcursions.com) and trade shows.

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My Portfolio: Austin Mini

Posted July 1st, 2018 in portfolio by Gary

Sometimes, it’s about cats and dogs.

My Portfolio: United Way

Posted July 1st, 2018 in portfolio by Gary

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While working at United Way, I had the opportunity to control copy, design and overall branding strategy as the organization revamped its positioning, image and role. Overall, a great experience. These are some of my favorite pieces.

My Portfolio: Sirius Satellite Radio

Posted July 1st, 2018 in portfolio by Gary

SIRIUS Satellite Radio

SIRIUS Satellite Radio

Sirius Satellite Radio - Before & After

Sirius Satellite Radio - Before & After

I will never understand why, with a name like SIRIUS, there was no effort made by the company to become the Kleenex of satellite radio. XM, by their very name, defined themselves as being inextricably linked to old school radio and presented a huge opening to redefine the competitive landscape.