Comments Off

My Portfolio: Identity & Brand Architecture

Posted December 26th, 2016 in portfolio by Gary


Corporate Identity Logos - Sample

Creating the visual identity of new companies or participating in the re-design for companies whose visuals feel tired or dated represents a series of compelling challenges. The overall look and feel of a corporate identity and how it fills out the brand architecture forces an in depth analysis of a business, peeling away layer after layer until we get to a conceptual idea that encompasses the whole. Really fun stuff.

Share/Save
Comments Off

My Portfolio: Browlab

Posted December 26th, 2016 in portfolio by Gary

browlab logo - purple on white

home-page-slide-introducing-browlab-all-locations-390x250

In a little under three weeks, we went from concept to launch of browlab, the new standard in eyebrows. I was responsable for generating the identity of this new service, from the logo to the calibration cards, pricing menus and web presence. It was fun but busy as we continued to execute on all of our other initiatives.

Comments Off

My Portfolio: Banner Ads for Retargeting

Posted December 26th, 2016 in portfolio by Gary

Home-Page-120x600

Home-Page-160x600

Home-Page-180x150

Home-Page-300x250

Home-Page-300x600

Home-Page-336x280

Home-Page-468x60

Home-Page-728x90

Creating a dynamic look and theme for a broad retargeting campaign, I enjoyed the luxury of handling the strategy, executing the copy, creating the layout and then managing it all across the many variations. From brand oriented banners to promotions to teasers, the campaign included themes to reflect each and every service provided by this hi-tech spa.

 

Comments Off

My Portfolio: Cyber Monday 2013

Posted December 26th, 2016 in portfolio by Gary

Cyber-Monday-December-2-2013

Cyber-Monday-336x280

Cyber-Monday-300x250

Cyber-Monday-160x600

At completely bare, we developed an entire campaign around Cyber Monday, driving leads and increasing sales for all of our locations.