Portfolio

The images displayed here reflect copy work that I have done as well as some corporate identity and design projects in which I have been involved.

My Portfolio: Identity & Brand Architecture

My Portfolio: Identity & Brand Architecture

Creating the visual identity of new companies or participating in the re-design for companies whose visuals feel tired or dated represents a series of compelling challenges. The overall look and feel...

My Portfolio: Browlab

My Portfolio: Browlab

In a little under three weeks, we went from concept to launch of browlab, the new standard in eyebrows. I was responsable for generating the identity of this new service, from the logo to the calibration...

My Portfolio: Banner Ads for Retargeting

My Portfolio: Banner Ads for Retargeting

Creating a dynamic look and theme for a broad retargeting campaign, I enjoyed the luxury of handling the strategy, executing the copy, creating the layout and then managing it all across the many...

My Portfolio: Cyber Monday 2013

My Portfolio: Cyber Monday 2013

At completely bare, we developed an entire campaign around Cyber Monday, driving leads and increasing sales for all of our locations. Share/Save

My Portfolio: Walkabout Excursions

My Portfolio: Walkabout Excursions

I developed copy, strategy and positioning for this high-end, boutique travel agency. With a focus on the web, digital sales cycles and a heightened understanding of the importance of customer service,...

My Portfolio: Austin Mini

My Portfolio: Austin Mini

Sometimes, it’s about cats and dogs. Share/Save

My Portfolio: United Way

My Portfolio: United Way

While working at United Way, I had the opportunity to control copy, design and overall branding strategy as the organization revamped its positioning, image and role. Overall, a great experience. These...

My Portfolio: Sirius Satellite Radio

My Portfolio: Sirius Satellite Radio

I will never understand why, with a name like SIRIUS, there was no effort made by the company to become the Kleenex of satellite radio. XM, by their very name, defined themselves as being inextricably...