My Bio

SUMMARY

Marketing professional with experience driving sales, developing content, defining strategic planning, and working with creatives. A geek with social skills, I have managed a large variety of projects, from content development and strategy, information architecture, wire framing and social media to retargeting campaigns, keyword strategy, graphic design and more. I am also bilingual English/French.

PROFESSIONAL EXPERIENCE

Ener.co • Marketing & Design • Director of Marketing

October 2015 – Present • New York, NY

Ener.co is a data-driven, clean tech service start-up focused on cooling system efficiencies and lowering green house gas emissions.

  • Executing ongoing plan to position and brand this data-driven cleantech startup
  • Rebuilt and oversee new website
  • Developing all marketing materials
  • Handling event planning from ideation to execution
  • Managing outside vendors for design and copywriting projects
  • Overseeing company database and inter departmental communications
  • Creation of Android and iPhone app as a marketing tool for lead generation

Reem Acra • Marketing & Design • Director of Marketing

September 2014 – June 2015 • New York, NY

  • Responsible for marketing and brand strategy
  • Developed content across all platforms: social, print, digital
  • Sourced copywriters, graphic designers and other vendors to execute a variety of projects
  • Wrote creative briefs for and managed vendors and freelancers
  • Developed strategic planning (vision, mission and values)
  • Implemented brand refresh and product differentiation
  • Devised and implemented social media strategy
  • Redesigned website with a targeted keyword analysis to enhance our SEO
  • Provided analytics across all digital media platforms
  • Produced events such as FWNY & Bridal Fall 2015, Spring 2016 runway shows
  • Sourced models, stylists, photographers, videographers for all shoot/shows

Completely Bare • Marketing & Design • Director of Marketing
April 2012 – September 2014 • New York, NY

  • Created all elements of marketing strategy
  • Created and executed all content across platforms
  • Executed all collateral to support strategy, creating all artwork and redacting all copy
  • Defined company vision, mission and values
  • Sourced copywriters, graphic designers and other vendors to execute a variety of projects
  • Wrote creative briefs for and managed vendors and freelancers
  • Drove fundamental brand refresh
  • Developed marketing plan for 2012, 2013 & 2014
  • Devised and implemented social media strategy
  • Trained staff in strategic positioning, branding and marketing
  • Maintained and updated website and digital presence (Yelp, Social Media, etc.)
  • Executed SEO, SEM, Adword & retargeting campaigns

Freelance • Marketing, Copy, Design & Strategy
July 2009 – April 2012 • New York, NY

  • Consulted on all aspects of marketing for Vision On, a post production and retouching studio
  • Executed analysis of online application for Silver Lining Ltd (SLL) and developed content
  • Outlined SLL social media strategy; responsible for content development strategy
  • Head designer and marketing consultant for Value Price, LLC in Los Angeles
  • Developed business plan, content marketing strategy and corporate identity for startup Ly.K
  • Executed IA and GUI for Ly.K website along with SEO strategy
  • Consulted with iXi (Paris, France) on marketing projects in both French & English
  • Created corporate identity, layout and content marketing strategy for Musings Magazine

David Barton Gym • Marketing • Director of Marketing
September 2009 – November 2010 • New York, NY

  • Developed integrated digital and social media strategy for David Barton Gym (DBG)
  • Implemented DBG marketing calendar for 2010-2011 to leverage corporate partnerships
  • Designed DBG national and local outreach strategy to drive leads and increase marketing ROI
  • Created and executed content across all platforms
  • Created information architecture and wire frames for www.davidbartongym.com
  • Oversaw DBG design and social media team
  • Executed RFPs and creative briefs; managed all vendors and freelancers

The Conference Board • Marketing • Marketing Manager
December 2008 – September 2009 • New York, NY

  • Received Excellence in Action Award for creation of Brand Central
  • Executed RFPs and wrote creative briefs; managed all vendors and freelancers
  • Project manager for entire Brand refresh – sell sheets, marketing materials, web site, etc.
  • Created training program for all marketing and branding efforts at The Conference Board
  • Instituted new, interactive Rewards & Recognition program
  • Created strategy for flagship web-based program: The Conference Board Knowledge Series

Freelance • Marketing, Copy & Design
February 2008 – November 2008 • New York, NY

  • Wire framing & Information Architecture for Random House Living Language series
  • Wrote and edited FuelLinks marketing materials, (brochure, web and direct mail)
  • Created sales presentations (PowerPoint, email, web) for clients of Goldman Holdings, Inc.
  • Oversaw development of content for GoldmanHoldings.com

United Way • Marketing & Design • Director of Marketing
October 2005 – December 2007 • Bridgewater, NJ

  • Responsible for creation of all marketing and sales materials across all media
  • Implemented customer service strategy to improve fundraising and heighten brand awareness
  • Oversaw execution of web and print materials from creation to implementation
  • Updated and/or created all materials for brand compliance with United Way of America
  • Oversaw creation and execution of multimedia presentations for sales and customer servi

EDUCATION

  • Université de Paris IV Sorbonne
    • Licence de littérature
    • D.E.U.G. (Diplôme d’études universitaires générales)
  • Baccalauréat français, math et letters
  • Santa Monica High School

 

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