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How vs. What

Posted March 21st, 2017 in blog by Gary

Discussions on what needs to be accomplished to achieve certain goals are always interesting, especially when you happen to be participating on both sides of the aisle. As the marketing director of the company where I work, it is easy to enumerate the number of executables that we need to finish, assign them to specific people and set a reasonable deadline. The irony, is that I am generally the person executing those deliverables. This intriguing situation can create a certain irony, where the “marketing” is the work and the collateral – for whatever media we have chosen – is supposed to be the “fun.”

Or at least that is how it seems to go in meetings. Creative is generally considered easy, which is how it is supposed to look once it is finished. Take it from me: it isn’t.

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